Financial Services
Standard Life Investments (now Aberdeen Standard Investments) developed a new strategy, Global Absolute Return Strategies (GARS), which was architected by Euan Munro, head of multi-asset investing and fixed income, who later became the CEO of Aviva Investors.
However, with no peer group, no standard benchmark, and a product comprised of over 20 separate cross-asset strategies, the Edinburgh-based asset manager found it challenging to gain traction in the market. The higher level of complexity – and the additional fees that came with it – made it difficult to convince institutional consultants of the underlying investment benefits.
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