Archaea Energy Prepares for SPAC Announcement
In 2001, Rice Acquisition Corp., a SPAC focused on energy transition, hired Montieth & Company to support its announcement of an acquisition of Archaea Energy and Aria Energy in the media. Our team provided IR support and the creation of marketing collaterals, in addition to leading the media relations strategy for the SPAC announcement.
Montieth & Company provided IR support and the creation of marketing collaterals in addition to leading the media relations strategy for the SPAC announcement.
The reputation we helped establish for Archaea Energy, especially as the financial media grew skeptical of the SPAC boom, and the brand identity and website we built for the company, positioned the firm to be acquired for a total enterprise value of over $4 billion.
Montieth & Company secured media coverage of the acquisition in Forbes, FORTUNE, Barron’s, Reuters, Bloomberg, and key trade media.
Following the acquisition, the client requested Montieth & Company build a new brand identity and corporate positioning, and design, develop and launch a new website for Archaea Energy.