Global Media Training for Executive Spokespeople

A global data and analytics firm operates across six continents, with a spokesperson roster that grows each year as the business expands into new markets. Its spokespeople engage directly with reporters from The Wall Street Journal, Bloomberg, the Financial Times, American Banker, South China Morning Post, and El Economista, among many others.

Preparing executives for that standard of scrutiny required a structured, repeatable program and the company turned to Montieth & Company as a trusted marketing communications and PR partner with experience across global media markets to design and run a purpose-built training program capable of communicating competitive advantages and growing with the business. 

Montieth & Company developed a two-tiered media training program built specifically for the client’s spokesperson profiles, communications standards, and global footprint. The program takes executives with little to no media experience and brings them to a standard at which they can hold their own with the world’s most demanding national, financial, and business journalists.

As the client expanded across continents, Montieth & Company scaled alongside it, delivering training in person and virtually across every region. For four consecutive years, Montieth & Company has also led a communications best practices session at the client’s annual Sales Kickoff, reaching dozens of senior executives beyond the formal spokesperson roster. 

Over nearly a decade, Montieth & Company has trained close to 100 spokespeople across six continents — a number that continues to grow. Graduates appear regularly in leading international outlets across print, broadcast, and live interview formats, engaging some of the world’s most demanding journalists. The program is now a permanent part of the client’s global communications infrastructure.