Standard Life Investments was well-known in the U.K. as a leading asset manager for its full range of institutional and retail investment strategies. Under its CEO, Keith Skeoch, the firm was looking to expand its brand presence among North American institutional and retail investors.Read Case Study
Marketing Communications & Public RelationsWe are a full-service marketing communications and public relations agency that works across sectors and global media markets.
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SLC Management, the institutional asset management arm of Canadian insurer Sun Life Financial, wanted to grow awareness among U.S. liability-driven investors of its fixed income and alternative asset solutions.Read Case Study
As part of its “Innovation 2017” plan, Mitsui Fudosan America (MFA) aimed to grow the company’s $39 billion portfolio by adding high value-added real estate development projects in U.S. gateway cities, such as New York, San Francisco, Seattle and Washington, D.C. To do so, MFA had to stand apart from the flurry of other foreign real estate investors and developers, especially those who entered the U.S. market in the 1980’s and then fled during the real estate downturn a decade later.Read Case Study