Brand Building for a Professional Services Firm
We were retained by a global security, compliance and investigations consultancy, to raise awareness of its capabilities and build its brand profile.
We created a multi-channel strategy to advance the relevance of its thought leadership and highlight the expertise of its practice leaders across media platforms.
We secured a regular contributor spot for the CEO on Forbes, which significantly extended the company’s brand profile to audiences globally.
Media results have been achieved in Law360, Corporate Counsel, The Wall Street Journal, The New York Times, American Banker, Corporate Compliance Insights, Risk Management, Global Investigations Review, The FCPA Blog, The Anticorruption Report, etc. This includes both the creation and placement of by-lined thought leadership articles.