Turning Sibos Into a Media Advantage for a Global Risk Analytics Firm

Sibos moves to a new city each year and draws thousands of attendees and hundreds of exhibiting vendors, all competing for the same small pool of reporters over a few compressed days. For a global risk and data analytics provider serving banks and payment companies, the conference offered direct access to the financial and fintech press. It also carried the risk of being drowned out by banks with far larger marketing budgets. The client needed its messaging to break through at every edition, year after year, in host markets as different as Toronto and Beijing. That recurring challenge of a new market, a new media landscape and the same short window became the basis of an ongoing relationship with Montieth & Company.

Montieth & Company’s marketing communications and PR approach centered on treating each Sibos edition as its own market entry. The firm placed an on-the-ground representative in each host city to manage logistics, local-language media contacts and on-site scheduling, while Montieth & Company’s global team pitched broadcast journalists and international financial press in parallel. Ahead of each conference, the team refined the client’s core messaging such as real-time payments fraud prevention and sanctions screening, and built briefing materials that prepared spokespeople to speak to that year’s local regulatory and market context. Montieth & Company also worked the conference’s interview windows and floor schedule directly, booking time with reporters before competing vendors could claim it. Pairing local presence with a global pitching operation gave the client relevance with host-country press and reach with international outlets in the same week.

Over three consecutive Sibos conferences, Montieth & Company secured more than 15 interviews and bylined placements for the client, including coverage in Global Finance, Compliance Corylated, bobsguide and Caixin Global. Each edition left the client with standing reporter relationships in the host region that continued well after the conference closed. Montieth & Company remains the client’s Sibos media partner, adapting the strategy to a new city and a new news cycle each time the conference moves.