Federated Hermes Builds Profile as a Responsible Investor

In collaboration with Brodeur Partners, Montieth & Company provided strategic communications and media relations support to Federated Hermes, a global asset manager with $625 billion in AUM headquartered in Pittsburgh, PA.

Following the merger between Federated Investors and Hermes, the combined company rebranded to emphasize its global leadership role in responsible investing.

Our in-depth consultative interviews with the asset manager’s executive committee and investment teams, sought to find optimal relevance with core audiences for the new Federated Hermes brand and in what had become an intensely crowded arena. From this, the team created a messaging architecture that spoke to a broad spectrum of Federated Hermes’ institutional and retail clients.

Simultaneously, the team also increased the firm’s brand visibility by securing a high volume of media interviews for markets strategists and portfolio managers to offer timely analysis of stock and bond markets. Engaging 25 spokespeople with expertise across more than a dozen asset classes, Montieth & Company and Brodeur Partners built new relationships with reporters at the New York Times and CNBC and brought new spokespeople to the media market.

Reporters relied on our ability to provide thoughtful, rapid reaction-style analysis from Federated Hermes of how major geopolitical events, from elections to the U.S. Capital insurrection in the U.S. to central bank meetings, impact markets.

The team secured a series of high-profile media stories in The Financial Times, Reuters and Barron’s, among several other outlets, that positioned Federated Hermes as an expert on responsible investing and ESG.

Regular placements on market events were also achieved in The Wall Street Journal, Bloomberg, CNN and MarketWatch, among other financial media.