Strategic Newsjacking for a Compliance and Security Firm

When the CEO of UnitedHealthcare was tragically gunned down in New York City, the incident sparked national concern around executive safety and corporate risk management. This shocking event created a need from media for expert commentary on executive protection and security strategies in high-stakes corporate environments.

Montieth & Company identified a newsjacking media opportunity and worked with a global consulting firm specializing in domestic and international investigations, compliance, monitoring, security, and technology to leverage the firm’s deep bench of experts. Montieth & Company, applying its issues management and crisis communications expertise, swiftly positioned a seasoned executive protection subject matter expert to offer a timely, insightful analysis. The executive protection expert addressed critical concerns such as how businesses can proactively safeguard their leadership, how executive protection plans are developed and executed, and what this incident signals for corporate security strategies moving forward. 

The rapid response and strategic placement resulted in widespread media coverage across Tier 1 outlets and key trade publications focused on corporate security, risk management, and business leadership. Montieth & Company successfully elevated the firm as a trusted authority on executive protection, while providing essential, newsworthy insights that resonated with both the media and the broader business community.