Opportunity
As a new player in the marketing and e-commerce space, a financially driven performance marketing agency needed to quickly build brand awareness and establish thought leadership in the space.
Solution
To cut through the noise, we developed a multi-layered marketing communications and PR strategy centered on thought leadership, strategic storytelling, and consistent media engagement.
We began by building credibility in trade publications, publishing bylines that showcased senior executives as experts in e-commerce retailing, digital marketing, and consumer trends. These early placements established a foundation of authority and demonstrated the firm’s ability to translate complex marketing insights into actionable business value.
From there, we expanded into Tier 1 media, introducing the leadership team to top reporters. Each engagement was supported by tailored storylines designed to connect their work to broader industry conversations.
We also highlighted client success stories—including collaborations with high-profile brands—to illustrate how the firm’s integrated marketing strategies drive measurable results. In addition, we developed data-driven narratives, such as the firm’s holiday marketing forecast, to provide journalists with timely, relevant insights that positioned the company as a trusted industry voice.
Result
We built the consultancy’s media profile from the ground up. Through targeted outreach and sustained thought leadership, we positioned its executives as go-to experts—one of whom was later featured as a source in a book by a Harvard University Extension School professor.
The holiday marketing forecast campaign secured coverage in key outlets including Yahoo! Finance, Associated Press, Adweek, and Ad Age. We also established foundational relationships with Tier 1 journalists and editors, creating lasting pathways for ongoing media engagement.
These efforts elevated the brand’s credibility and positioned it as a true strategic partner by proving that smart brand-building delivers real business results.