Data-Driven PR Strategy for Fraud and Fintech Authority

A global data and analytics company sought to strengthen its position as a leading authority on digital fraud and identity risk across sectors including financial services, e-commerce and other online platforms. 

While the company generated vast amounts of proprietary intelligence through its global network of recorded digital transactions, translating this complex data into compelling narratives for business, fintech PR, and cybersecurity media remained a challenge. The organization relied on Montieth & Company to help elevate its visibility and position its experts at the center of industry conversations around fraud trends, emerging cyber threats and the evolving digital risk landscape. 

Montieth & Company implemented a strategic media engagement program centered on transforming proprietary research and corporate intelligence into timely, news-driven insights for media and industry audiences. 

The approach focused on translating complex fraud data into clear narratives tied to major industry developments, including the growth of digital commerce, emerging AI-driven fraud tactics, and evolving regulatory expectations. We positioned senior executives as authoritative voices on the future of fraud prevention and digital identity.  

Alongside a major press release, Montieth & Company developed a proactive commentary strategy that connected the company’s insights to breaking news and broader economic trends. This included targeted outreach to leading business, financial services and technology reporters across outlets such as Bloomberg, The Wall Street Journal, Reuters and American Banker, to ensure the company’s experts were visible during key news moments and industry conversations. 

The program generated sustained, high-quality coverage across leading global and industry publications, including that positioned the company as a trusted authority on the evolving global fraud landscape. 

By transforming our client’s complex data into media-ready insights, Montieth & Company helped elevate the organization’s profile among customers, prospects and policymakers. The result is consistent visibility for the company’s experts and research, reinforcing its reputation as a key voice on the technologies and risks shaping the future of digital commerce and financial crime prevention.