Real Estate Company Needs a Crisis Communications Plan
- Media Relations
- Thought Leadership
- Conference Support
- Media Training
This global real estate company had developed and built a complex portfolio of major commercial and residential properties in a major American city. It required a crisis communication PR plan to address a wide range of potential disruptions, from power outages to fires and labor unrest.
We conducted an assessment of each property, of the protocols in place by each partner and building manager and provided an overarching assessment of the “risk profile” and level of preparedness. We then created a crisis communication management and response plan with a detailed Working Group architecture and then conducted a management leadership team training session.
The crisis plan that was implemented throughout the real estate company’s properties in the U.S.