Opportunity
A leading technology-enabled legal services company sought to strengthen its visibility in a competitive and evolving legal market. While well-established in delivering AI-powered eDiscovery, contract lifecycle management, and legal transformation solutions, they faced the challenge of not being well-known to the media and wished to reinforce their position as the preeminent business partner for legal professionals.
The company also aimed to elevate the profile of its new leadership and expand recognition across key target market verticals, including life sciences, technology, and financial services.
Solution
Montieth & Company developed and implemented a comprehensive, strategic marketing communications and PR program, designed to position the company as an industry thought leader among alternative legal service providers (ALSPs) and a pioneer in legal operations and technology. The campaign included:
- Thought Leadership Development: Montieth & Company identified opportunities for the company’s executives to speak on trends in AI, automation, and business transformation in the legal industry.
- Executive Positioning: The firm positioned key executives, including the new CEO, as authoritative voices on the future of legal service delivery and innovation.
- Content and Media Strategy: Through tailored thought leadership articles, media outreach, and targeted story development, Montieth & Company emphasized the company’s expertise across areas like legal operations, IP, litigation, and eDiscovery.
- Message Refinement: Core messaging reinforced the company’s unique consultative approach, commitment to co-creating solutions, and legacy of innovation as one of the earliest ALSPs in the market. This approach integrated proactive media engagement, strategic storytelling, and relationship-building with influential legal, technology, and business journalists to elevate the company’s visibility and credibility.
Result
The collaboration between the company and Montieth & Company successfully enhanced its media profile and reinforced its leadership in the legal technology and ALSP space. Key outcomes included:
- Increased recognition of executives as trusted expert sources on AI, legal transformation, and innovation, through byliners placed in key trade publications.
- Broadened brand visibility across legal, technology, and business press, positioning the company as the “preeminent business partner for legal,” not just internally but externally. This was done through interviews with national and trade publications by key spokespeople.
- Strengthen differentiation from competitors through consistent newsjacking opportunities.
The company now stands as a visible and authoritative voice in shaping the future of legal operations and technology globally.