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Situation

GMO, a well-known U.S. asset manager with a growing U.K. and Asian business, wanted to bring its complex and technical investment philosophy to a climate change strategy. While highly differentiated, its ESG investment approach needed to be made accessible to family offices, HNWIs, and institutional investors.

Results

We connected with the right audience through targeting national, financial and investment management media, including op-eds in The Financial Times, thought leadership pieces in The Economist, Business Green and Le Figaro, as well as a number of articles promoting the climate change fund in publications such as CityWire, MoneyWeek, IR Magazine, Investment & Pensions Europe, Reuters and The Wall Street Journal along with broadcast opportunities in Bloomberg TV and CNBC.

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