Sun Life Financial’s CEO Tells Investors He’s Bullish on Asia
Dean Connor, CEO and President of Sun Life Financial, wanted to communicate his confidence in the Asian market to investors. Sun Life Financial engaged us as a public relations agency in Asia to secure an impactful media opportunity.
Montieth & Company targeted the Hong Kong broadcast media to share this message with a broad, sophisticated audience.
We secured a prime-time slot on CNBC Asia, where Dean was able to talk in length about the opportunities Sun Life Financial saw in the Asian insurance business.