Opportunity
A global leader in data analytics and risk management sought to elevate its visibility across international markets and differentiate itself from competitors in the rapidly evolving risk and identity space. Despite its strong capabilities across numerous platforms such as fraud prevention, identity verification, and regulatory compliance, the company faced the challenge of translating its expertise into high-impact global media coverage relevant to the “news of today”.
Solution
Montieth & Company developed a global strategic marketing communications and PR program to position the company as the go-to source for timely insights on relevant newsjacking opportunities by creating a plan to move quickly on storylines that were pertinent to the company’s mission. This was done by:
- Monitoring breaking news, regulatory developments, and industry trends to create rapid-response commentary opportunities, ensuring the company’s experts were quoted in relevant global stories.
- Positioning senior executives as authoritative voices on fraud prevention, digital identity, and risk management innovations through bylines, op-eds, and media interviews. This helped to build relationships with top-tier journalists and editors in key regions, including North America, Europe, Latin America, and APAC, to amplify coverage and establish long-term media trust.
- Work closely with the company’s internal legal, marketing, and communications teams to move media opportunities along quickly, enabling reporters to receive insights in a timely manner.
Result
The partnership yielded measurable enhancements to the Company’s global profile and reinforced its position as a market leader. Executives spoke with trade and national media, including Reuters, Forbes, The Wall Street Journal, and American Banker, to name a few. This also broadened brand recognition across credit risk, fraud and identity, and regulatory compliance verticals.
Examples of trends the company spoke to include:
- Student loan forgiveness plans and what will happen when that debt can be factored into credit scores and collected upon
- Romance scams, especially around holidays, when a scammer uses the illusion of a romantic or close relationship to manipulate and steal from the victim
- The new regulatory requirements issued by the Central Bank of the UAE that significantly shifted fraud liability from customers to banks.