Logo and Marketing Collateral for a Renewable Energy Startup

A startup in the renewable natural gas industry needed to develop its brand-new identity. This included a logo, a presentation deck, and business cards. Our team leaned into the brand’s identity and its commitment to clean energy to create the needed set of marketing materials that would resonate with its audience in a visually compelling manner. Both the competitive nature of the industry and the visual constraints typical of the clean energy and sustainability space – frequently overused color palettes, minimal contrast, and nature-forward design elements – made it difficult to achieve brand differentiation, which required a thoughtful and strategic design approach.  

To establish a strong visual foundation, we began by designing the logo, setting the tone for the rest of the creative branding. We established the core design elements, including the color palette, typography, and visual style, which were creatively implemented across all brand materials. The logo features a clean, modern logotype paired with an abstract Möbius strip rendered in layered shades of blue. The icon subtly twists into a continuous ribbon, visually evoking the infinite loop of the Möbius strip, mirroring the circular economy and sustainable energy cycles. Given the challenge of standing out in a rapidly growing industry where many competitors rely on similar visual design elements, our team was intentional about creating a look that felt both visually comforting and distinct. After designing the core design elements, we implemented visual and thematic consistency across all materials.   

Our team delivered a compelling suite of brand materials that visually and strategically support the company’s mission, positioning it as a credible and innovative player in the renewable energy space.   

In addition to creating the logo and core design elements, we designed a presentation deck that effectively communicated the startup’s vision, operational model, and growth potential. We also created print collateral and business cards that support executives in establishing a polished, professional presence at industry events and stakeholder meetings. Through thoughtful design and consistent creative implementation, the brand confidently stands out in a competitive landscape without straying from the industry’s established aesthetic.