Global Multi-Language PR Campaign for Research Firm

A global independent provider of macroeconomic research engaged M&Co to lead a coordinated, multi-language PR program spanning North America, EMEA, and APAC. With over a dozen investment strategies, the firm’s analysis shapes investment decisions for many of the world’s most influential institutions, including top asset managers and wealth platforms overseeing trillions in assets. 

With a 75-year heritage and a reputation for intellectual independence, the firm sought a PR strategy that would elevate its visibility among investors and media worldwide while safeguarding its credibility. The goal was to position its Chief Strategists as trusted voices on global economic trends across topics such as equities, geopolitics, fixed income, FX, commodities, energy, private markets, and other asset classes while maintaining message discipline across regions and languages. 

M&Co’s corporate and financial communications approach centered on precision, selectivity, and cultural fluency. Rather than pursuing volume, the team focused on cultivating meaningful relationships with key journalists at Bloomberg, Reuters, CNBC, the Financial Times, trade publications, and prominent regional outlets in Europe, Asia, and Latin America. 

This initiative included building a global editorial calendar around major macroeconomic and policy milestones like Federal Reserve and European Central Bank rate moves, ensuring timely commentary from the client’s experts. Messaging was tailored for each market, incorporating local languages like English and French, and key context to make insights both globally coherent and locally relevant. 

Close coordination with the client’s operations team enabled the PR program to integrate media outreach with strategist travel schedules, creating opportunities for in-person interviews, live broadcasts, and roundtable discussions. The campaign balanced adaptability with consistency, enabling the client to respond quickly to market shifts while maintaining a unified voice. 

Between Q3 2024 and Q2 2025, M&Co secured more than 1,000 earned media placements across leading global and regional outlets. The majority featured direct quotations or broadcast appearances by the firm’s Chief Strategists, including recurring segments on CNBC and Bloomberg Television, op-eds in Barron’s, MarketWatch, and The Wall Street Journal, commentary in Reuters’s Wall Street Week Ahead column, mentions in the Financial Times, and region-specific features across Europe and Asia. Media placements were picked up in English, French, Spanish, Arabic, Korean, Mandarin Chinese, German, and many more languages.  

Beyond exceeding quantitative goals, the campaign strengthened relationships with top-tier journalists who began proactively seeking the firm’s insights. Coverage quality and message consistency held firm across all languages, creating a cohesive and trusted media presence worldwide. 

The result was a more visible, unified, and globally respected brand, one that continues to shape the conversation on macroeconomic trends across borders, cultures, and asset classes. M&Co being shortlisted for a global PR campaign award serves as a testament to this work.