First of its Kind AI Company Expands into Global Markets

A Canadian company that uses artificial intelligence to make HVAC systems in commercial buildings smarter and more energy-efficient was looking for a way to expand its media presence in the United States and beyond. Although its technology’s impact on commercial buildings was significant, the company was relatively unknown outside of Canada.  

Montieth & Company positioned key spokespeople, particularly the CEO and CTO, as industry visionaries and thought leaders on AI technology, real estate, proptech, green energy, and artificial intelligence. That positioning, articulated through our marketing communications and PR services, expert source positioning work, and development of content for their earned and owned media platforms, compellingly demonstrated the executives’ knowledge and expertise.  

Montieth & Company also created and executed extensive media plans to increase the company’s share of voice to expand the company’s business globally by signing agreements with new property owners and managers, with an initial focus in North America, Europe, and Oceania.   

Since initiating the media program in 2020, the company’s media profile has increased substantially. Key markers include recognition by major media outlets such as Forbes, TIME Magazine and Mergermarket, generating numerous case studies with measurable results, raising funding, scaling internationally, and ultimately being acquired. The company is now a well-known name across the United States and has increased its impact and reach in commercial real estate globally.