Equity Investment in Sustainable Data Centres

A global real estate investment management firm was making a significant equity investment of €350m in a data center/centre developer. The developer is one of Europe’s leading operators of sustainable data centres. The investment management firm’s announcement also anchored the developer’s plan to invest over €1bn of new capex by 2026.  

To mark this, the investor wanted to secure Tier One coverage of the news by major media outlet(s).  

M&Co’s team in the UK, led by Senior Director Cameron Penny, conducted a deep dive to understand the client’s proposition. It was important to place its expansion in the context of growing data centre capacity in Europe in a sustainable way. This was one of the USPs the firm offered.  

M&Co offered counsel on messaging through corporate and financial communications services, along with the various outlets that would be interested in this news. It was important to identify the key story, and then those reporters it would be important to. In addition, the Tier One request was driven by a need to boost profile in the European market, so additional insight was given on how best to approach publications in Europe.  

The news was carried by Reuters in an exclusive article on launch day. Trade publications also covered the news later on the same day, and the following day, including CoStar, Data Center Dynamics, Estates Gazette, PE Hub Europe, IPE Real Assets, and Bisnow, amongst others.