Awards Program Increases Brand Awareness for Major Data and Analytics Firm

A major B2B data and analytics company was looking to raise awareness of its fraud, compliance, payments and credit risk tools among customer audiences, including financial services, e-commerce, and more. To help achieve this, it decided to develop a global awards program, spanning North America, Latin America, EMEA and APAC. 

Montieth & Company spearheaded the creation of an awards program to support the company’s vision of increased brand awareness and third-party validation. The awards program involved identifying potential awards to submit for, creating a detailed tracker to keep track of award progress, draft awards submissions and submit them on the company’s behalf. Montieth & Company also wrote press releases to acknowledge award wins, promoting the client’s successes. 

Since initiating the awards program in 2022, the company has seen an increase in brand awareness, with 17 award wins in 2023 across its myriad of solutions. The award wins have also led to an increase in recognition from top analyst firms such as Chartis Research and Javelin Strategy & Research. In 2023, Montieth & Company produced a 70% award win rate.