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Drift Capital Selects Montieth & Company to Support Inaugural Fund Launch and Lead PR Program

by M&Co. Staff

New York, May 22, 2024 – Montieth & Company (M&Co), a global strategic communications consultancy, has been selected by Drift Capital, an asset manager providing fractional investments in a diversified portfolio of collectible automobiles, as the agency of record to lead its PR strategy and program. This collaboration comes as Drift Capital seeks to launch its inaugural Drift Fund – the first of its kind made available in the United States.  

“We are excited to be selected by Drift Capital to help in accelerating their business,” said Montieth Illingworth, CEO and Global Managing Partner at M&Co. We’ll leverage our expertise and deep media relationships to achieve strategic results that clearly communicate Drift Capital’s messages to the marketplace and provide validation for the company with their target audiences.” 

Drift Capital offers accredited and institutional investors the opportunity to invest in the collectible car market. Harnessing this growing market, Drift Capital provides efficient, highly curated access to this unique asset class, outperforming over multiple market cycles and serving as a diversifying element to any holistic investment strategy. 

“Montieth & Company has deep investment industry knowledge, and a proven track record of delivering high-impact media results,” said Eden Cooper, Founder and Managing Partner at Drift Capital. “We wanted a partner with a keen understanding of the space we operate in to help us shape our storytelling and bring our communications to the next level.” 

M&Co advises companies across the globe, helping them amplify their voice across media channels through strategic marketing communications, media relations, and public affairs. M&Co also provides issues management and crisis communications services, corporate and financial communications, branding and website development, multi-media marketing, influencer strategies, as well as video and podcast production. 

M&Co was selected as 2023 PR Daily’s Boutique Agency of the Year; won Business Intelligence Group’s Public Relations Agency of the Year; won the 2023 dotCOMM Gold and Platinum Awards and the MarCom Gold and Platinum Awards in 2022; recognized in the New York Observer’s 2022 Power List of the Best PR firms; and was listed as one of O’Dwyer’s 2022 Top PR Firms. 



Montieth & Company is a global communications consultancy that helps you achieve opportunity and prevail in the face of your biggest challenges. M&Co offers clients a full suite of PR services, including marketing communications, branding and website development, corporate and financial communications, issues management and crisis communications, litigation PR, and public affairs and government relations. M&Co has global hubs in New York, London, and Hong Kong and provides services and solutions in multiple money and media center markets throughout the Americas, EMEA, and Asia-Pacific.