As a company spokesperson, regardless of whether you are in the C-suite or a senior management position, when engaging with the media, cutting through the noise, and going beyond marketing speak is key. If your company is perceived as undifferentiated in its views, its ability to both compete and achieve profitable growth is diminished. Differentiation […]
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For experts in the financial markets and asset management, including strategists, portfolio managers, and chief investment officers, there are new opportunities for thought leadership on how inflation will affect the investment landscape. Â
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Given the twenty-four-hour news cycle and constant stream of information entering reporters’ inboxes, it’s harder than ever to get noticed. However, a consistent media presence is critical to a financial services provider’s brand and bottom line. Here are five ways to remain newsworthy and get noticed by the financial media outlets.  1. Be Consistent  […]
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Communicating diversity, equity, and inclusion policies and initiatives to stakeholders can be complicated to navigate.
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As ESG becomes mainstream, investors like Fink are now bringing increasing pressure on public companies to provide more corporate disclosures on their impact on the environment and society at large, and how that exposes them to material risks.
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SPACs will need to work harder to attract capital for deals. Central to achieving this is having a strong financial communications and media relations strategy.
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ESG investing has become a rallying cry that has grown increasingly loud across the global investment market over the past decade. For marketing and sales teams in asset managers, this poses a new challenge when it comes to clearly communicating how their investment strategy around ESG differs and the value it can provide to clients.
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With the advent of new technology and shifts in business culture, public relations has evolved to encompass much more than media and to include other forms of external communications.
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As a global PR agency that works with financial services companies, we have seen a complete overhaul of asset manager communications strategies in a matter of months—and some of those changes are here to stay, even after the pandemic subsides.
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