M&Co leads GMO’s Climate Change PR Program in Europe
Opportunity
GMO is a value-oriented, global asset management firm we have worked with since 2016 on maintaining and growing its reputation in EMEA. Our activities span all its strategies, from asset allocation and equity dislocation to emerging market debt.
We have continued to position GMO’s views on the markets with an increased focus on its Climate Change Fund, which invests in companies that are playing a central role in the transition to Net Zero.
Solution
The current momentum in climate-focused investing meant GMO was positioned to communicate more detailed information to investors through targeted top-tier trade outlets. We successfully discussed topics with investor trade journalists on evolving regulations around climate change, the challenges and opportunities in ESG reporting, and the incoming senior hire of Deborah Ng as the Head of ESG and Sustainability. To boost coverage of this strategy, GMO’s insights on the broader sustainability and ESG space continue to be positioned and reactive commentary is regularly shared following certain investment activities.
Results
Portfolio managers provided key insights on the stability, growth potential, and diversification benefits of renewable energy investment. The primary objective of these results was to secure quality coverage in top-tier trade publications to enhance the visibility and credibility of the Climate Change Fund within the industry. We secured interview opportunities, which led to coverage in Environmental Finance, Investment & Pensions Europe, PA future (formerly ESG Clarity), and Citywire.