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“M&Co’s team saw our business in a different light and their combined creativity, expertise and collaborative approach enabled us to launch a brand and website in a short period of time that represents where we are and where we are going.”

Emilie Masella,
Marketing Coordinator at Conifer Systems 

Situation

Conifer Systems (formerly known as Gulf Coast Environmental Systems) wanted to highlight their environmental solutions and services that enable industries to meet and exceed their environmental goals. With the wide range of products and offerings, the messaging needed to be condensed and highlight the various services and the in-depth experience in mitigating air pollution across various industries: renewable natural gas, chemical manufacturing, medical sterilization, oil & gas, automotive, aerospace, municipal wastewater, and mining ventilation.

Before starting to work with Conifer Systems, M&Co successfully launched a website for its parent company, which has since been acquired for over $4 billion.

Solution

M&Co re-envisioned the client’s corporate identity, created a website that is user-friendly and organized the content in a way that makes it easy to digest, accessible and compelling for all readers. 
 
M&Co worked with the client to incorporate their vision into their new messaging and managed the creation of an in-depth SEO framework that elevated the content and ensured it reached all targeted audiences. 

Results

M&Co managed and executed the development of brand elements, content creation, third-party data and information research and the launch, development and design of all website elements. This extensive branding and website development was done in a timely and efficient manner and completed in less than 4 months. 

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