Bridging trade and business media interest in the shipping industry for MPC Capital

MPC Capital is an international real asset and investment manager, with a focus on three core segments: real estate, renewables, and shipping. As returns on shipping increased in the past few years, we worked to explain the opportunities this industry offers beyond its cyclical peaks and troughs in EMEA. We identified the “green premia”, vessels which can operate on more sustainable fuel sources, as a key topic of interest for investors and investment media outlets. The traditional investment story for shipping has been cyclical, and returns have risen and fallen in line with global trade. Greener shipping options offer owners and investors additional scope for long-term returns. Regulatory, business, and consumer demands favor businesses that operate in a demonstrably sustainable way. The challenge was to improve investor understanding of the opportunities this industry offers and what is influencing it.

By addressing key issues such as green shipping, alternative fuels, and the decarbonization of shipping assets, we effectively bridged the gap between traditional shipping trade media and the established narratives within investor media. The financial communications PR strategy involved identifying critical issues that would engage investors, and ensuring that the shared insights were relevant. We advised capitalizing on issues of the moment – and of tomorrow – to keep the role of MPC Capital in the front of investors’ minds throughout the year.

We secured interview and byline opportunities in top-tier trade publications, such as IPE Real Assets, ESG Investor, and S&P Global, to discuss timely topics relevant to the news cycle that would showcase MPC Capital’s expertise, generating awareness of the company’s profile while enhancing its credibility with investors.