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Opportunity

Founded by the Dubiski family in memory of Madison Alexis Dubiski, who tragically lost her life in the 2021 Astroworld crowd crush, the Pink Bows Foundation was created to promote crowd safety, mental health awareness, and collaboration across the global event industry. 

As part of its mission to prevent future tragedies, the Foundation hosted its first Showstop® Procedure training and certification on March 26 in Houston, Texas. Led by two world-renowned Pink Bows Global Crowd Safety Consultant Experts, Steve Allen and Dr. Mark Hamilton, the one-day course was designed to equip professionals in event safety management and security with the skills to plan, prepare, and implement a robust Showstop® Procedure. It also prepared emergency services and local authorities to critically assess proposed event safety plans before granting licenses or permits. 

Solution

Montieth & Company, within its non-profit expertise, developed and executed a targeted media relations campaign to build awareness and credibility around the event and the Foundation’s broader work in crowd safety. 

We: 

  • Drafted and distributed the official press release announcing the Foundation’s launch of the Showstop® certification, published on Business Wire. 
  • Developed media briefers and talking points for Foundation leaders, highlighting the broader goal of improving safety protocols at large-scale events. 
  • Coordinated on-site media logistics for the Houston training, facilitating interviews, coverage, and photo/b-roll/ opportunities for reporters. 
  • Secured feature coverage across top-tier, regional, and trade outlets, including ABC13 Houston, KPRC2 News, CW39 Houston, Houston Public Media, BizBash, Event Marketer, FOX26 Houston, and Associated Press, with several outlets attending the event in person. 

Result

  • The campaign generated strong regional and national exposure, positioning the Foundation as a trusted voice in event safety and preparedness. 
  • Earned multi-platform coverage across broadcast, print, and trade media. 
  • Strengthened awareness of the Foundation’s work in crowd safety. 
  • Established a strong foundation for future training programs and continued national media engagement that would expand out to a North American training tour.