Itaú BBA Raises Its Profile in the US and UK
Brazil’s largest investment bank, Itaù BBA, wanted to raise its profile in the U.S. and U.K./European media markets focusing on its M&A advisory capabilities, corporate banking services and asset management.
Our objective was to advance Itaú Unibanco’s and it’s international subsidiary Itaù BBA’s position as Latin America’s leading bank, both in the U.S. and U.K. money and media markets. By leveraging news, events and thought leadership campaigns, we aimed to grow the business’ reputation among their key audience. The reputation strategy focused on positioning a full range of executives and analysts via media tours, quote placement in the media, content, and conference support in conjunction with the Brazilian PR agency, InPress, who has been a long-standing partner to our firm.
We successfully raised the bank’s international reputation by securing a number of media opportunities. This included organising key interviews with leading publications, such as Reuters, Financial Times, The New York Times and Institutional Investor, and securing attendance to Itaù’s events from journalists from publications including The Wall Street Journal, Professional Wealth Management and The Times.