At Montieth & Company, we’ve had the privilege of partnering with a wide range of non-profit organizations that are driving bold missions—whether it’s reshaping the political landscape, advocating for public safety, or supporting displaced communities. These collaborations not only created meaningful change for our clients and the communities they serve, but also uncovered powerful strategies that PR professionals can learn from.
Below are three examples that showcase how our strategic non-profit communications, branding, and media expertise helped elevate cause-driven organizations and move their missions forward.
1. Building a Mission-Aligned Brand Architecture – Vote Mama
One of the key challenges for mission-driven organizations is translating their complexity into clarity. Vote Mama—a national organization dedicated to electing Democratic moms with children under 18 to political office—faced a unique brand challenge. With three arms (a Foundation, an Action Fund, and a PAC), the organization needed clearly differentiated messaging and identities for each, while maintaining unity under the broader Vote Mama brand. This clarity was critical for fundraising, candidate training, and public engagement—especially with the release of a first-ever national report on campaign funds for childcare.
Montieth & Company led the conceptualization, development, and implementation of three distinct websites, each reflecting the tone and goals of the respective organizational arms. We refined brand positioning, messaging, design, and architecture to align Vote Mama’s identity with its credibility, reach, and ambition.
Working closely with the Founder and leadership team, we delivered a revitalized brand strategy that now compellingly represents hundreds of mothers in public office and keeps attracting new moms to consider running. This cohesive and professional brand identity helped enhance Vote Mama’s fundraising, increase candidate recruitment, and establish stronger media visibility.
Key Lesson: A compelling and widely understood brand architecture and a strongly communicated value proposition are essential for nonprofits with multifaceted work under one mission.
2. Balancing Emotion and Establishing Credibility – The Pink Bows Foundation
Founded in memory of Madison Dubiski, a victim of the Astroworld tragedy in 2021, the Pink Bows Foundation has evolved from a locally driven awareness campaign to a global advocacy and certified crowd safety training and certification organization. They needed a brand identity that honored Madison’s spirit while conveying the expanded scope of work, services, and reach that they had built in just four years.
Montieth & Company led the rebranding process, creating a new visual identity, messaging framework, and website that reflected both heart and professionalism. The new Pink Bows Foundation brand merged personal elements—like Madison’s favorite color, pink—with a polished, credible design and clear messaging. The result was a brand identity that felt heartfelt, trustworthy, and action-oriented. Our comprehensive communications strategy included key messages, brand guidelines, website design and development, content for each website page, and earned media coverage.
Key Lesson: Non-profits can—and should—embrace emotion in their branding, but it must be coupled with a strategy that uses that emotion to compel action and enlist supporters who will help facilitate change. Ensure your visual and verbal identities reflect both your origin story and future goals.
3. Centering Community Voices and Lived Experiences to Drive Awareness – St. Louis Resettlement Initiative
In collaboration with community leader Jerry Schlichter and the International Institute of St. Louis (IISL), we supported a major initiative to resettle Afghan refugees in St. Louis, Missouri. The goal was to build visibility for the effort, raise funds, and help resettled families feel welcomed and supported.
Montieth & Company provided pro bono PR support to IISL, developing a targeted media outreach campaign focused on both the initiative’s launch and ongoing storytelling. We worked closely with the refugees and the Institute’s leadership so that the PR campaign centered on the lived experiences of resettled refugees. We also worked with the media to secure national and international media coverage, and these stories not only raised awareness and funds but also helped dispel misinformation and foster empathy in the community. Our firm also made a charitable donation that provided traditional costumes for an Afghan dance troupe.
Key Lesson: When those most directly impacted are empowered to share their stories, awareness becomes advocacy. Our PR strategy focused on elevating underrepresented voices and building broad-based support.
Whether your organization is scaling its mission, rebranding its identity, or navigating public visibility for the first time, strategic communications are essential. At Montieth & Company, we help non-profit organizations clarify their message, strengthen their brand, and break through the noise with stories that resonate.
Our non-profit PR services include:
- Brand awareness
- Content marketing
- Website design and development
- Media relations and thought leadership
- Stakeholder engagement
- Government relations
- Fundraising support