McDonald’s Class Action and the Cost of Inaction

This briefing note from Montieth & Company’s CEO & Global Managing Director Montieth Illingworth and Global Senior Director Katarina Garner examines the McDonald’s class action lawsuit as a case study in the reputational cost of delayed and insufficient crisis communications. Drawing on decades of advising clients through high-stakes litigation, the briefing unpacks how narrative reinforcement turns isolated allegations into perceived systemic failures, why legal framing alone fails to satisfy public expectations, and what separates a credible response from a performative one. A practical resource for general counsel, in-house communications leaders, and executives navigating the reputational risks that come with public litigation. Download the briefing note to learn more.

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