In today’s fintech world, trust is everything. With so many players in the game, standing out and building trust quickly is essential. How can fintechs do that in such a competitive and fast-moving environment? The answer lies in the data.
Fintechs already collect a lot of data—whether it’s about consumer behavior, transactions, or the industry more broadly. This data can be strategically integrated into PR strategies and used to educate and inform people about the underlying technology and how it is used to build trust. When consumers see that a company understands their needs and speaks directly to them, they are more likely to trust the brand, engage with its content, and feel confident in its products and services.
Trust begins with awareness and understanding. That’s where strategic communications comes in. It’s about making sure the data isn’t just numbers, but a story that builds trust and demonstrates value.
Here’s how fintech companies can strategically communicate about data to build trust.
Tell Your Success Stories
If your customers are happy with your service and you’ve got the numbers to back it up, let your data tell the story. For example, if your solution helped a customer save money, cut down debt, or improve their financial habits, showcase those results with real data points. Case studies are a powerful way to show the real impact of what you do. By sharing clear examples of how your solution has solved problems or improved financial outcomes for customers, you help prospects see the direct benefits. For instance, if a business used your platform to streamline their payment process and cut transaction fees by 20%, that’s a story that speaks for itself.
Develop Thought Leadership
Thought leadership is about more than having an opinion—it’s about using your proprietary data to drive industry conversations, influence trends, and help shape the future of the industry. For example, if you’re a fintech company with access to a wealth of data about consumer behavior and transaction patterns, you could produce in-depth reports that analyze these trends. By doing so, you’re not just participating in the conversation—you’re leading it. Thought leadership content can take various forms, such as blog posts, white papers, webinars, or speaking at industry events. The key is to provide unique perspectives.
Data provides clarity and validation, but it’s the story the data tells that makes it stick. Research by Stanford professor Jennifer Aaker found that stories are remembered up to 22 times more than facts alone.
How to make your data more accessible, engaging, and impactful:
Have a Clear Message
Before sharing any data, ask yourself why you are sharing it and what you want to achieve. The data should support the core messages you want to convey. Whether you are proving your solution’s impact, building your company’s credibility, or demonstrating your understanding of industry shifts, clarity of purpose is key.
Add Context
Data can be overwhelming or feel pointless without context. By researching industry trends, you can put your data in perspective and show not just what’s happening now, but where things are headed. This makes your insights more meaningful and relevant.
Use Compelling Visuals
Charts, graphs, and infographics can make complex data easier to understand. Keep your visuals simple and focused—use them to highlight the key points that back up your story. This helps make the data more engaging and accessible to your audience.
Data is one of the most valuable assets fintechs have. When used strategically in FinTech PR, it helps build trust with consumers. With real-world outcomes, exclusive insights, and compelling stories, fintech companies can demonstrate the effectiveness of their solutions, educate and reassure their customers, and ultimately drive adoption.