ESG investing has become a rallying cry that has grown increasingly loud across the global investment market over the past decade. For marketing and sales teams in asset managers, this poses a new challenge when it comes to clearly communicating how their investment strategy around ESG differs and the value it can provide to clients.
Read More
With the advent of new technology and shifts in business culture, public relations has evolved to encompass much more than media and to include other forms of external communications.
Read More
As a global PR agency that works with financial services companies, we have seen a complete overhaul of asset manager communications strategies in a matter of months—and some of those changes are here to stay, even after the pandemic subsides.
Read More
The trend toward globalization has increased the importance of international public relations work. For businesses to scale their brand awareness in global markets with marketing communications services, international public relations teams need to create flexible, integrated communications strategies that maximize culturally and linguistically relevant media relations. Covid-19 has highlighted the importance of underlying strategies employed […]
Read More
The global art market was hit hard by the Covid-19 crisis. Art fairs, galleries, auction houses and museums are social environments, often indoors. Many were forced to temporarily close, and it is uncertain when or if they will reopen. To minimize the damage mandatory shutdowns are having on art sales, the industry needs to reinvent […]
Read More
The upcoming summer of 2020 looks very different from the norm for current higher education students, as coronavirus has placed traditional college and university experiences at risk. Will they be going back to school in the fall as planned? In light of the uncertainty that students, their families, faculty and staff face, it is imperative […]
Read MoreWe launched this new website on June 23, 2020, at a pivotal point for our company and a tumultuous time in the world. We knew that our brand positioning had some catching up to do, given how much we’ve evolved over the last few years to meet the changing needs of our clients across a […]
Read More
This “Blog Smog” means that simply producing content is no longer enough to have an impact on your audience. We need to revise how we think about creating and disseminating content.
Read More
Technology companies are developing “contact tracing” applications that combine Bluetooth and GPS to create a proxy public health detective service. As lockdowns ease, these apps will track the rate of infection, aimed at preventing a second wave of COVID-19. Before rolling out this technology, companies should keep in mind that 81 percent of Americans are […]
Read More