The evolution of the financial services industry is driven by the emergence of new technologies and advancements of existing ones that are aimed at achieving efficiencies, saving time and money, and making companies more competitive. The insurtech market is a case in point of how technology is revolutionizing the insurance industry, generally considered traditional, slow […]
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An effective public relations strategy should be a blueprint for how integrated marketing communications will advance a company’s objectives, aligned with its business goals. However, the biggest challenge is to put the strategy into action. Executing on an effective long-term public relations program is a collaborative process and arguably, depends as much on the company […]
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What does is it take in 2022 to architect a communications strategy and plan that overcomes the PR challenges facing AI companies in today’s fast media cycles?Â
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More and more Chinese companies that are stuck between competing regulators will delist from US exchanges, especially following the recent announcement by Didi Chuxing of its departure from the New York Stock Exchange. However, the focus should not be on who will prevail in the dispute between Chinese and American authorities over public company compliance […]
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The holiday season means slower news cycles for B2B PR strategists. However, that does not mean your marketing communications activities need to come to a halt. If you don’t have the news that will capitalize on holiday themes, don’t force it. Here are some ways to boost your PR efforts during this time and help […]
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Lack of standardization creates communications risk for all companies when reporting on ESG goals and progress to stakeholders.
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As asset managers look to launch high-yield funds in a crowded market, it is important to develop a strong fund launch marketing strategy.  Â
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As newsrooms continue to navigate remote broadcast, you can prepare for a virtual broadcast interview using these 5 simple strategies.
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In our work across crisis communications and litigation, we have dealt with a number of CEO transitions—some under good circumstances, some under bad. Here are three best practices in how to handle communicating CEO transitions.
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