Building Market Authority: Media Strategy for a Global Law Firm

A global law firm appointed M&Co in 2024 to raise its profile in the U.S. and UK, support its growth strategy, and build greater visibility for partners across priority practices.

M&Co implemented a strategic media engagement program spanning practices such as litigation, antitrust, data privacy and cybersecurity, capital markets, and employment law, with a clear focus on top-tier business media including Bloomberg, Financial Times, and The Wall Street Journal.

Our approach centered on proactive, thematic storytelling – positioning the firm’s growth trajectory and highlighting how its practices are evolving in response to regulatory shifts, investor behavior, and market transformation. Alongside this, we developed timely commentary opportunities around major cases and policy developments, integrating strategic litigation PR to ensurepartners were visible at key news moments.

Since launch, M&Co has activated 45 spokespeople, broadening the firm’s bench of media-ready experts and embedding visibility across seniority levels and practice groups.

Leading outlets include S&P Global, Bloomberg, Asset Securitization Report, and Law360 on topics including the growth of private credit, the emerging use of asset-backed finance in agriculture, climate-conscious finance and shifting investor dynamics,  and privacy and cybersecurity trends.

The result is sustained, high-quality coverage that reinforces the firm’s authority with clients, investors, and market stakeholders—positioning the firm not simply as legal counsel, but as a trusted voice on the forces shaping business and regulation.