by Montieth & Company (M&Co), a global strategic communications consultancy, has been selected by Markacy, a New York City-based digital strategy and marketing agency, to increase its brand awareness. M&Co’s Strategic Communications and Media Relations Program will bring increased visibility to Markacy’s disruptive impact on its industry and demonstrated track record of successfully deploying tactical digital marketing plans for direct-to-consumer (DTC) companies to launch, grow, and scale their brick-and-mortar and e-commerce operations.
Markacy enables DTC brands to deploy innovative, data-driven digital and marketing strategies that maximize financial results by growing awareness and customer acquisition. Unlike traditional marketing agencies, Markacy’s team of experts across finance, paid media, marketing, and digital channels works together with one goal in mind—to empower companies to maximize the revenue from their marketing investments with pre-defined key financial performance indicators (KPIs).
“Markacy’s services portfolio and growing client roster set it apart in a crowded industry that will only continue to expand,” said Montieth Illingworth, CEO and Global Managing Partner at M&Co. “We are excited to be working with Markacy and proud to be part of how they use a tailored, innovative, and deeply experienced approach to enable companies to realize the power behind their brands.”
As Markacy continues to disrupt the digital marketing industry, it plans to expand its presence in the consumer sectors, such as fashion and apparel, food and beverage, pet, health, and beauty, and establish a footprint in ancillary DTC markets that can benefit from its revenue-driven approach to marketing and digital strategy.
Chris Jones, Markacy Partner and Co-founder, added, “The last year cemented for the brands that we work with that they must be nimble and adapt to a changing consumer landscape. We are on a high-growth trajectory and know that M&Co understands our business, will be effective in communicating our value-add, and will help raise our brand profile.”
Katarina Matic, Global Director at M&Co, said, “We are confident in our ability to bring visibility to Markacy’s expertise through targeted media engagement and by securing opportunities that are relevant to the DTC brands Markacy is looking to reach and look forward to working together.”
M&Co enables companies to amplify their voice across media channels through expert source positioning, company thought leadership, and strategic communications advisory services. In addition to media relations, the company’s marketing communications practice includes branding, website design and development, and video production services.
Read the full article in Agility PR Solutions here.