Skip To Content

Opportunity

A large publicly traded international semiconductor company with a focus on manufacturing chips and developing new technologies for the automotive, industrial, municipal and consumer industries needed media relations support. The company’s primary objective was to advance the narrative surrounding software-defined vehicles (SDVs) and grow its brand recognition among OEM manufacturers and investors to keep them in the running for future funding.

M&Co’s focus was to capture media attention for the company’s spokespeople and monitor its community engagement, ongoing litigation, and competitors’ news cycles for potential opportunities and threats.

In 2022 and 2023, programs to subsidize the growth of the semiconductor industry in the EU and US were announced. It was important that the company was seen as an ideal candidate to receive funding for the expansion of its established foundries and incentives for its planned ventures.

Solution

M&Co implemented an international PR and media program that focused on putting the company’s thought leaders in front of top-tier media at publications in the U.S. and across EMEA. M&Co also used the company’s internal and external assets to research and develop a series of bylines that highlighted the company’s work in technological advancement, ESG & sustainability, and the world of the future.

Additionally, M&Co developed a cross-border daily media monitoring system that captured results from across the U.S. and EMEA to monitor all client and competitor mentions and flagged potential opportunities for the client to take advantage of.

Results

M&Co helped the semiconductor company establish a stronger presence in the U.S. while also building upon its reputation in Europe.

M&Co also achieved success in its media relations program, securing interviews with CNN, The Wall Street Journal, The Washington Post, The Telegraph, Bloomberg, The New York Times, and The Times.