Mining Company Looks to Increase Social Media Presence

A publicly listed mining company was looking to increase its social media presence on LinkedIn to raise brand awareness and find a larger audience for its insights. The company also wanted to have the CEO more engaged on the platform to establish himself as a thought leader and reach a more targeted investor audience.  

Montieth & Company created a social media plan for both the company and the CEO to enhance visibility through scheduled posts, keywords, hashtags, pictures and strategic engagement with reporters and other leaders in the industry. Montieth & Company routinely posts on behalf of the company and CEO while ensuring brand cohesion through reposting and commenting across all company news and accounts. While encouraging engagement, Montieth & Company also created an internal social media calendar to enable the team to be both proactive and reactive in posting for the company, keeping our fingers on the pulse of the market and relevant industry trends and updates. 

Since initiating the social media program, the company has seen a steady increase in corporate reposts, engagement activity and follower activity. Investors have noted that they’ve seen a greater media presence which leads to more brand awareness for the company. Over eight weeks, the CEO has seen an increase of 300 new followers. The company’s corporate account has seen a steady rise in organic impressions, with up to a 400% increase on days when news is shared on the channel. The increase in social media activity has also led to conversations with reporters that were initiated on LinkedIn, with such publications as MoneyWeek and Reuters.

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