PE Firm Marks 50th Anniversary: Marketing Campaign
Our client, a prominent global corporate governance and proxy solicitation firm, sought to create a marketing campaign around its 50th anniversary. This would include both an earned and paid multimedia program, a new micro website dedicated to the anniversary and thought leadership content. It also needed a creative theme that captured the importance of its achievements over those 50 years of growth.
To begin, we devised a creative theme, “Building Together”, that captured the importance of its achievements over those 50 years of growth. We then supported their promotional efforts through the creation of both earned and paid multimedia programs. Our work on the paid program included identifying appropriate media outlets, designing and crafting content for advertorials, and managing the ad distribution process with the respective publications.
We also organized a paid video campaign, hosted by CBS News’s digital platform, that focused on the firm’s ESG advisory and stakeholder engagement solutions. These videos were promoted via a new micro website dedicated to the firm’s anniversary. For this website, we assisted with the design and created numerous thought leadership materials, such as Q&As with executives.
In the end, the program was a success and contributed to a major investment in our client by a leading global private equity firm.