Opportunity
A major data and analytics company was looking to raise awareness of its fraud, compliance, and credit risk tools among business audiences including the financial services industry, e-commerce industry, and more.
Solution
Initially we provided support in the United States, but over the past several years, we flexibly expanded our work and manage the company’s PR communications in EMEA, APAC, LATAM, and Canada.
Results
Through a matrixed team structure, our U.S., U.K., French, and German teams have secured high-profile media coverage in multiple markets and languages. We constantly share ideas between our global offices for content and media to efficiently create high-impact PR campaigns. We helped the company grow in global markets, particularly those where they had less brand awareness. We also assisted in the brand messaging on a number of acquisitions.