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Montieth & Company Completes Rebrand of Conifer Systems

by M&Co. Staff

New brand identity and website add to M&Co’s growing portfolio of work for the environmental solutions sector

NEW YORK, October 10, 2022 – Montieth & Company (“M&Co” or the “Company”) announced the completion of the brand identity and website for Conifer Systems, a Houston-based company that designs, manufactures and installs state-of-the-art emissions control systems. Conifer provides environmental solutions and services to enable industries to meet and exceed their environmental goals.

Emilie Masella, Marketing Coordinator at Conifer Systems added: “M&Co’s team saw our business in a different light and their combined creativity, expertise and collaborative approach enabled us to launch a brand and website in a short period of time that represents where we are and where we are going.”

Conifer Systems, previously known as Gulf Coast Environmental Systems, leverages extensive technical and operational experience to deliver sustainable solutions that support a cleaner environment and long-term reduction in greenhouse gas emissions. Conifer works with renewable natural gas, chemical manufacturing, medical, auto and aerospace, oil and gas, and mining industries.

“Our brand and content strategy focused on achieving two key objectives for Conifer,” said Katarina Matic, Global Director at M&Co. “The first was understanding, interpreting, and rewriting deeply technical information in a compelling manner. The second was to effectively differentiate Conifer’s website from other industrial websites that look very much alike.”

M&Co’s work included logo enhancement, brand elements, content architecture creation, content drafting and positioning, third-party data and information research, website design, development and testing. M&Co completed the branding campaign and launched a new website in less than 4 months.

“There is nothing that comes close to the unique positioning of Conifer Systems’ brand and website anywhere else in the air pollution control industry,” added Matic.


About M&Co

Montieth & Company is a global communications consultancy that helps you seize opportunity and prevail in the face of your biggest challenges. M&Co has global hubs in New York, London, and Hong Kong and provides services and solutions in multiple money and media center markets throughout the Americas, EMEA, and Asia-Pacific.