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Montieth & Company Launches New SuperFreeze Brand Identity and Website

by M&Co. Staff

SuperFreeze is an emerging leader in providing sustainable and reliable cold chain solutions to the food and healthcare industries in Asia

NEW YORK, October 4, 2022 – SuperFreeze, an emerging leader in cold chain solutions, launched a new brand identity and website developed by Montieth & Company (“M&Co” or the “Company”), a global strategic communications consultancy with hubs in New York, London and Hong Kong. SuperFreeze selected M&Co for its expertise in providing integrated marketing communications strategies and programs, its global mindset and experience working in the sustainability, renewable energy and technology sectors.

“Montieth & Company has helped redefine SuperFreeze’s corporate identity and positioning in a way that compellingly reflects the value we are delivering and our growth trajectory,” said Collins Roth, Sr. Managing Director at SuperFreeze. “Their work is deeply creative, collaborative and process-oriented, and the M&Co team rose to the challenge.”

Branding and Website Development is the most recent practice group M&Co added to its wide range of capabilities which includes cross-border marketing communications and PR,  corporate and financial communications, public affairs, litigation PR and issues and crisis management. M&Co’s branding and website services and solutions include logo creation and enhancement, content architecture creation, content drafting and positioning, translation, third-party data and information research, branding books, website design, development and testing.

“It was clear to us that SuperFreeze is both changing the nature of the cold chain industry and making it more sustainable. Our branding strategy leveraged SuperFreeze’s capabilities and articulated that through the design elements and content architecture of the website,” said Katarina Matic, Global Director at Montieth & Company.

Recently, M&Co was recognized among O’Dwyer’s 2022 Top PR Firms in the U.S. by revenue, named by Insider as one of the Top Boutique PR Firms and has been listed for five consecutive years in the New York Observer’s PR Power 50.


About M&Co

Montieth & Company is a global communications consultancy that helps you seize opportunity and prevail in the face of your biggest challenges. M&Co has global hubs in New York, London, and Hong Kong and provides services and solutions in multiple money and media center markets throughout the Americas, EMEA, and Asia-Pacific.