by Although it’s something no internal communicator wants to think about, knowing how to navigate a brand shutdown is an important skill for comms pros to have at the ready. The task lies at the cross-section of crisis and change comms and proper execution can go a long way toward maintaining relationships.
Montieth Illingworth, CEO of Montieth & Company (and Canadian), told Ragan that Hudson’s Bay’s legacy needs to factor into how communicators talk about the shutdown.
“The big thing that everyone is going to remember in the long run is how it was handled at the very end,” he said.
The full article can be found at Ragan Communications.