It is still far behind Europe’s major economic epicentres like Berlin, London and Amsterdam, but Lisbon is growing as a hub for ambitious tech founders. The city is fast becoming Southern Europe’s answer to Silicon Valley as the capital of Business-to-Business (B2B), Software as a Service (SaaS), e-commerce, and technology start-ups and scaleups. Lisbon-born start-ups […]
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These days, it is rare to read business news without coming upon an Environmental, Social, and Governance (ESG) related story. While the overall trend is toward developing deeper ESG lenses when it comes to investing, some “Red”-leaning states have been implementing anti-ESG initiatives. For instance, in January, West Virginia State Treasurer Riley Moore announced that […]
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With increased economic uncertainty and the competitive dynamics of the Great Resignation stemming from the Covid-19 pandemic, companies are relying more on communications professionals to help craft and share their stories to stand out from the crowd.
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The evolution of the financial services industry is driven by the emergence of new technologies and advancements of existing ones that are aimed at achieving efficiencies, saving time and money, and making companies more competitive. The insurtech market is a case in point of how technology is revolutionizing the insurance industry, generally considered traditional, slow […]
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An effective public relations strategy should be a blueprint for how integrated marketing communications will advance a company’s objectives, aligned with its business goals. However, the biggest challenge is to put the strategy into action. Executing on an effective long-term public relations program is a collaborative process and arguably, depends as much on the company […]
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What does is it take in 2022 to architect a communications strategy and plan that overcomes the PR challenges facing AI companies in today’s fast media cycles?
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More and more Chinese companies that are stuck between competing regulators will delist from US exchanges, especially following the recent announcement by Didi Chuxing of its departure from the New York Stock Exchange. However, the focus should not be on who will prevail in the dispute between Chinese and American authorities over public company compliance […]
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The holiday season means slower news cycles for B2B PR strategists. However, that does not mean your marketing communications activities need to come to a halt. If you don’t have the news that will capitalize on holiday themes, don’t force it. Here are some ways to boost your PR efforts during this time and help […]
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Lack of standardization creates communications risk for all companies when reporting on ESG goals and progress to stakeholders.
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