With the advent of new technology and shifts in business culture, public relations has evolved to encompass much more than media and to include other forms of external communications.
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The trend toward globalization has increased the importance of international public relations work. For businesses to scale their brand awareness in global markets with marketing communications services, international public relations teams need to create flexible, integrated communications strategies that maximize culturally and linguistically relevant media relations. Covid-19 has highlighted the importance of underlying strategies employed […]
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The global art market was hit hard by the Covid-19 crisis. Art fairs, galleries, auction houses and museums are social environments, often indoors. Many were forced to temporarily close, and it is uncertain when or if they will reopen. To minimize the damage mandatory shutdowns are having on art sales, the industry needs to reinvent […]
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The upcoming summer of 2020 looks very different from the norm for current higher education students, as coronavirus has placed traditional college and university experiences at risk. Will they be going back to school in the fall as planned? In light of the uncertainty that students, their families, faculty and staff face, it is imperative […]
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This “Blog Smog” means that simply producing content is no longer enough to have an impact on your audience. We need to revise how we think about creating and disseminating content.
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Technology companies are developing “contact tracing” applications that combine Bluetooth and GPS to create a proxy public health detective service. As lockdowns ease, these apps will track the rate of infection, aimed at preventing a second wave of COVID-19. Before rolling out this technology, companies should keep in mind that 81 percent of Americans are […]
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Communicating with investors during and after COVID-19 is critical to your corporation’s survival. No news is no longer good news.
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In times of crisis, people look to their governments to solve problems. This is being seen across the globe during the COVID-19 pandemic.
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