A company’s website and brand serve as the first impression for any potential customers, investors, reporters, or partners and they are key touch points for a company looking to establish itself in the marketplace. The power of an excellent website and brand can supercharge your PR efforts.
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Here are some key foundational elements that B2B companies should keep in mind while designing an effective website.
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The “podcast mania” has encouraged businesses and brands to make it an important aspect of their marketing strategy. Here are the advantages and benefits of integrating podcasts into your business.
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Here are four tactics for a successful public relations program for professional services companies working in multiple practice areas.
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Clients are increasingly looking for flexible communication solutions, requiring a global and truly integrated business model for PR agencies.
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It is still far behind Europe’s major economic epicentres like Berlin, London and Amsterdam, but Lisbon is growing as a hub for ambitious tech founders. The city is fast becoming Southern Europe’s answer to Silicon Valley as the capital of Business-to-Business (B2B), Software as a Service (SaaS), e-commerce, and technology start-ups and scaleups. Lisbon-born start-ups […]
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These days, it is rare to read business news without coming upon an Environmental, Social, and Governance (ESG) related story. While the overall trend is toward developing deeper ESG lenses when it comes to investing, some “Red”-leaning states have been implementing anti-ESG initiatives. For instance, in January, West Virginia State Treasurer Riley Moore announced that […]
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With increased economic uncertainty and the competitive dynamics of the Great Resignation stemming from the Covid-19 pandemic, companies are relying more on communications professionals to help craft and share their stories to stand out from the crowd.
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The evolution of the financial services industry is driven by the emergence of new technologies and advancements of existing ones that are aimed at achieving efficiencies, saving time and money, and making companies more competitive. The insurtech market is a case in point of how technology is revolutionizing the insurance industry, generally considered traditional, slow […]
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