by Montieth & Company was interviewed by Forbes about the importance of a leadership and corporate communications strategy during a corporate emergency. The importance of corporate communications and providing assurances are underscored by the death of Bed Bath & Beyond’s chief financial officer Gustavo Arnal. Two days after confirming his death, Bed Bath & Beyond announced Laura Crossen as interim CFO.
“To properly manage a transition of this complexity, Bed Bath & Beyond must have a corporate succession plan that includes communication with key stakeholders and supports the company leadership for the appointment of a permanent CFO,” Katarina Matic, director of public affairs at Montieth & Company, said via email.
“Given that the company is faced with challenges on multiple fronts, this is an opportunity to help assure internal and external stakeholders…[that] the company is doing everything it can under the circumstances, which is easier said than done,” Matic commented.
“Anticipating questions as part of the strategy, even if the company does not have all the answers, can be the key difference between a thoughtful and ‘check the box’ corporate transition plan,” she concluded.
Read the full article on Forbes.