Opportunity
A publicly listed Canadian uranium mining company, that is poised to lead the carbon-free energy future, sought a partner that possessed strong relationships with top-tier financial, mining and energy media in the U.S., Canada and Europe. This partner would pitch their top executives to secure feature media profiles and inclusion in nuclear and mining-industry news stories.
Solution
Montieth & Company introduced the company to top reporters across the defined key media sectors and refined the company’s stories to fit into upcoming news cycles. This was done by utilizing both company updates and newsjacking to showcase the value of meeting with the company’s executives to understand the business and the insights they had to offer. Montieth & Company’s marketing communications and PR services also worked to create messaging that amplified the company’s brand and promoted ideas in line with the company’s commitments to its shareholders and broader goals of becoming a major voice in all things nuclear energy.
Results
Since initiating the media program, Montieth & Company has secured top-tier opportunities across the defined target media and money markets. Within the first three months of working together, Montieth & Company positioned corporate leaders for interviews and coverage with publications including The Wall Street Journal, Financial Post, Canadian Mining Journal, Bloomberg, and the Financial Times.