Opportunity
MPC Energy Solutions (MPCES) is a global provider of sustainable energy and a developer, investor, and operator of solar photovoltaic (PV) power plants. It has a particular focus on energy infrastructure in the Latin American and Caribbean Basin region. M&Co was initially enlisted to raise the company’s profile in the media, securing coverage for major announcements concerning new plant commissioning and deal announcements in LATAM and EMEA. The need arose to speak to audiences beyond the Latin American and Caribbean Basin region and to reach the investor community globally.
Solution
Investors are prioritizing sustainability and ESG factors, so we positioned MPCES to demonstrate its power plants’ commitments to sustainable power generation. The strategy involved sharing topical insights on opportunities for investing in renewable energy, setting measurable emission reduction goals, implementing energy efficiency measures, collaborating with stakeholders, and reporting progress. Utilizing English-language media in Latin America and the Caribbean Basin region enhanced our PR efforts to reach the global, PV and infrastructure industry. This approach not only facilitated clear and consistent messaging but also strengthened MPCES’ global profile and engagement.
Results
Our approach focused on securing stories of the investment opportunity in Latin America and the Caribbean Basin for a global audience through highly targeted trade placements. We achieved broadcast placements, including a podcast interview on Proximo, as well as print placements in Investment & Pensions Europe, Energy Global, Power Finance & Risk, IJGlobal, Institutional Investing in Infrastructure, and PV Tech.