Situation
BCA Research and Ned Davis Research are two of the world’s leading independent global macro research firms. They produce complex, differentiated investment research on the markets and economy.
Solution
We supported the global macro research firms on engaging with the English-language media throughout North America, Europe and Asia-Pacific to increase their share of voice in the media. We distilled the firms’ highly complex and technical research into shorter, engaging media pitches to secure a high volume of quote placements in national, financial and trade publications in multiple markets.
Results
In the first 3 months of the program, we achieved over 175 unique media placements and ex-US media coverage increased by 10 percentage points. This is our efficient, seamless and integrated global business model in action. Our marketing communications services and media coverage provided them with a new way to engage with potential clients.