Sun Life Financial Asia, the Asian insurance arm of the $1 trillion CAD life insurance company, operates in seven countries across the Asia-Pacific region. It wanted to raise awareness of its corporates social responsibility (CSR) initiative, health and financial wellness, through its annual Resolution Runs.
Montieth & Company created an integrated global approach to content, social media and traditional media that communicated Sun Life Financial Asia’s message through multiple mediums to different audiences.
Focused around the Resolution Runs, which take place in January, we published an factual white paper that highlighted the risks of diabetes, which is disproportionately higher in many Asian countries. We then distilled that content into mini educational factsheets that could be easily translated and disseminated through Sun Life Financial Asia’s social media platforms. We also engaged with the local Asian media to promote awareness of the events.