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Situation

MPC Capital, a European real asset investment manager, sought to raise its profile in the Caribbean, U.S. and European media markets among asset owners, family offices, high-net-worth individuals and institutional investors. They had a specific focus on investing in emerging markets renewable energy infrastructure, European real estate, and shipping.

Solution

The U.S. and U.K. media markets are intensely competitive, and MPC Capital was virtually unknown by the media. To establish the brand in these new markets, we focused our strategy on a more differentiated positioning emphasizing the benefits provided investors.

Results

In a multi-pronged approach across global media markets, we positioned a full range of executives and analysts via media tours, daily Expert Source Positioning, and thought leadership. We have been successful in delivering this strategy with secured by-liners in publications such as Renewable Energy World, Real Assets Adviser, Pensions & Investments and Barbados Today as well as other news pieces secured in outlets such as reNews, IPE Real Assets, Renewable Energy Magazine, IJGlobal, Latin Finance, Power Finance and Risk, Renewables Now and BNAmericas.

These results have helped raise the profile of the strategy in the Caribbean and Latin America as well as the reputation of the managing director of renewable energies at the company. This has prompted further enquiries for expert input into articles and established both the MD and the business as leaders in the market. We have also improved the firm’s SEO – a by-liner by MPC Capital is now the first hit in a google search “Renewable Energy Caribbean”.

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